Thursday 25 December 2014

10 factors Google use to rank the Search Results




When you enter a search term in the Google search box these are processed on basis of a complex algorithm. Ever wondered why the results on first page are shown on that page only and why not on the next pages?
There are about 200  factors on basis of which Google rank the results. 10 such factors are shown below. If anyone of you runs a blog or website he must consider these points.
These are 10 out of 200+ questions which are answered before presenting you the results.

  1. How many times does the search query appears on the page?
  2. Is the requested word in the Title of the page?
  3. Is the requested word appearing in the URL of the page?
  4. Is the order of the words same as you entered or is it inverse?
  5. Do the page contains some synonyms of the required words?
  6. Is the page from a quality site or its from a low ranked site?
  7. What is the page rank of the page?
  8. Does the page contains some sort of spam?
  9. Which position is occupied by the search term on the page?
  10. In case you entered more than one words, are these words appearing together on the page?
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